New look and logo
We wanted to create a brand logo that truly reflects the company story and makes a connection – which can have a much bigger impact than we often realize. Branding is more than visual identity, as it not only shows the world who you are as a company; it also distinguishes you from the competition and is the link between your products and your users. It connects with your audience and helps build the perception of your company being reliable, professional, and trustworthy – and it builds confidence. Good branding brings a business to a new level and shapes both recognition and loyalty.
Visuals have a more immediate and longer lasting impact on people than words, and combining those two forces, content and design, is ideal and reinforces each other. During the process of the logo redesign, it was important to still have connections to our logo legacy (you can see the transformation over the years in the timeline visual at the foot of the page). So in the new design, we opted to once again implement the familiar blue colors, only this time in more vibrant shades. The circular element of our round blue 2004 logo (with its beveled edge), which was our primary logo for such a long time, returns in the swirl of dots in a circular form to represent our global audience, which is a significant aspect. The dots are also reflected in the rest of our branding, with design elements appearing on the website and in the icons that represent our mission, vision, and core values of integrity, flexibility, collaboration, and innovation
What else is behind our new logo?
- The dots represent our network – including authors, reviewers, editors, and of course readers, from all corners of the world, for whom we offer flexible services.
- The swirl movement reflects collaboration, making it clear how when we come together and combine forces, we increase impact.
- Collaborating with our network of experts validates and disseminates the research as soon and broadly as possible, in order to accelerate research.
- Each published article contributes to the impact of the next, represented by the increasing size of dots – with this comes the impact on the world of science as we contribute to a trustworthy scientific ecosystem that furthers our understanding of the world.