In line with one of our primary goals, increasing community engagement, we have already (re-)launched several information products and online initiatives, such as LD Connect, our linked data platform, and Labs. We are actively participating in STM industry initiatives and, with a view towards creating a better world for future generations, we have adjusted our workflows to contribute to the United Nations Sustainability Development Goals. Importantly, we will be communicating about all these initiatives – and more – on our redesigned corporate website.
During my internship, I was mentored by Saskia van Wijngaarden, head of marketing at the company. Saskia comments, “During her internship, Valerie explored the different brand elements of IOS Press and how they come across with respect to our various stakeholders – librarians, authors and readers. Her encouragement, backed by her valuable knowledge of branding and social media, has fortified our initiatives and the way we present our company to the world.”
We have been working on the rebirth of the IOS Press brand, the centerpiece of which is the relaunch of a completely modernized corporate website at iospress.com that better reflects our organization’s true personality and core values. We have also been creating a roadmap to align all our messaging with the new and improved IOS Press brand identity. New design elements for our online and offline communication – including a new logo – have been created. It’s been quite a job that involved almost everyone on staff, and we’re very excited to show the results of our hard work and to finally share a better look at who we really are as a company.
1. K.L. Keller, Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edn (Pearson Education; 2013).
2. J. van der Grinten and H. Weijnand-Schut, Mind the Gap: Stappenplan Identiteit en Imago, 4th Edn (Boom Uitgevers Amsterdam; 2017).